Direct Mail.
Through The Letterbox.
Direct mail. It’s, well, direct. Particularly great for your local business. Get your benefit in their hands and their homes.
Double-sided Leaflet.
(Spec Ad)
Jones & Sons Construction - building services (fictional)
Objective was to highlight the benefits of using a construction company. I used pain points of no space and being stuck at home to connect with the reader. Additionally, I added services that the company offers specifically to make them stand out against the competition.
As the leaflet can land on either side through the letterbox, I kept each side with stand-alone selling points to ensure the reader was hooked regardless.
Size A5 (double-sided)